Last Updated on July 17, 2021 by Journal Fact
The season of calendars printing starts from the middle of the year till the end, and the distribution of calendars starts near holidays. So, there is a short span of time available to you where you can plan the making of your own personalized calendars. Fully utilize this time and print them effectively as they can lead up to your brand promotion. You must consider the following tips when creating personalized calendars for the promotion of your business.
Select Appropriate Themes:
To turn the calendars into your effective marketing tools, you need to take care of the themes you are incorporating in their overall design. The colors which you are selecting to add to the design must give a hint to your brand personality. This is only achievable when these colors accurately match the original theme of your brand. If your calendars have multiple pages and a large space for printing, list down all your design concepts for each different month.
This assists you in coming up with designs that fit your parent brand theme well. However, for the single-page calendars which do not have enough printing space, one single strong design is enough for the complete year. Again, make sure you go with a design that reminds the people of your brand. If you think you would not be able to personalize the calendars well as per your brand theme, you can take the help of various calendar printing services in the market.
Embrace Unique Text Layouts:
If you want to earn a good reputation for your brand in the market, the text layouts on your calendars must look unique. For this, you can opt for adding captions to the photos incorporated in the design. For each different month throughout the year, you can add inspirational quotes for the customers to get inspired. You can also inject some humor by adding some funny quotations to your calendars.
While doing so, make sure that you choose the right types of fonts for your calendars. The size and style of the fonts you select for imprinting the text must be legible so that the printed details are easily readable. Bombarding your calendars with irrelevant text and inappropriate custom fonts can result in a cluttered design. Add only the necessary text to avoid your message and branding from getting diluted. This kind of professional calendar printing can make your brand look professional in the eyes of the target market.
Choose The Right Material And Finishes:
Choose the right material and finishes that best complement the overall design of your calendars. Do not opt for the materials that have difficulty in absorbing the printed inks perfectly and which tear apart easily. The paper materials such as cardboard and corrugated cardstock are an excellent choice in this regard. This is because they are resistant to any kind of wear or tear and have the ability to retain the printed designs on their surfaces for longer. Similarly, it requires a great head to choose the finishes for your calendars in order to match them with the overall design. A glossy finish will be a great option if you are eyeing the bright and sharp images on the calendars. However, if you desire a non-reflective and more natural-looking finish, you can go with the matte finish.
Make Good Use Of Images:
The images you imprint on the calendars are the real reflection of your brand in the competitive market. So, for the calendar online printing, you must use the real product photos to gravitate the customers towards you. As an example, you can use the photos of your signature dishes on the calendars of you are running a restaurant business. While choosing the photos, make sure they tell stories and evoke particular emotions in the targeted clients. For example, if you are in the real estate industry, you can display photos of happy children playing in the park. You can opt for professional photo calendar printing services to achieve high-quality prints. click here to read latest business blogs
Addition of Fun Features:
This is a great tactic to expose the people with your extensive branding. For this, you can provide an area for a to-do list on the calendars. This will eventually assist the clients in keeping track of their important assignments and special festivals, and they will constantly be exposed to your brand this way. Some important events can also be added to the calendars, such as your upcoming sales and promos. This will keep the target buyers updated about your sales and discount offers.
Similarly, including a list of fun holidays such as Croissant Day can entertain your target audience and make your calendar more memorable for them. You can personalize the calendars with the help of customized calendars to effectively promote your brand among the masses. You must make sure to select the appropriate themes in this regard. While personalizing the calendars, you should use unique text layouts, and the images should be appropriate as well as well-oriented.