The use of social media is no longer confined to keeping people connected. It has now become an effective platform for companies to market their products, advertise them in an engaging way, and remain in touch with their existing and potential customers.
It’s a domain that has seen drastic changes and growth in recent years. Simply put, it’s tough to survive in the cut-throat competitive world without using these massively popular platforms, i.e. Facebook, Twitter, Instagram, YouTube, etc.
Still not convinced? We bet these surprising facts will surely make you contact the social media marketing agency in Dubai and get them onboard.
1. No. of Social Media Users
Almost every person who owns a smartphone has social media accounts. And some people have more than one account. It’s another story whether their accounts are active or not.
To put it in numbers, there are approximately 3.78 billion people who use social media platforms. And going by the trends, the number is surely going to shoot up.
2. Facebook is The Top-ranked Social Media Platform
While various new social media platforms have been introduced recently, none has been able to surpass the popularity of Facebook. An industry pioneer of sorts, it has 2.32 billion monthly users. And we are talking about active users only. If we take into account inactive users, the number is going to rise further. To clear the confusion, only those users are considered ‘active’ that have logged into this platform at least once within the previous 30 days.
The reason why Facebook has cemented its position as the leading social media platform is its adaptability. Time and again, it has introduced features that have compelled customers to not abandon it. Take the job posting feature, for instance. Companies can now post job ads directly on this platform and find resources. This feature helps job seekers as well. Similarly, there’s a Facebook Watch feature available for creators and users.
3. Social Media Use Reduces with Age
Statistics show that young people consume the maximum portion of active social media users. Here’s a breakdown of social media users with respect to age, as per a survey by the Pew Research Center:
- Age Group: 18 – 29
- % of active social media users: 84%
- Age Group: 30 – 39
- % of active social media users: 81%
- Age Group: 50 – 64
- % of active social media users: 73%
Note: This study was conducted on US citizens only.
4. Average Time Spent on Social Media Platforms
It won’t be wrong to state that people are now becoming social media addicts. Whenever they get time, they take out their smartphone from their pockets/bags and start scrolling Facebook, Instagram, Twitter and other platforms. Suffice it to say, the use of these platforms has become an indispensable part of our lives.
As per the latest statistics, an average user spends somewhere around 2 hours and 25 minutes on social media. And again, it is expected to increase with time, as these platforms keep on introducing more features to engage users.
5. More than 200% Jump Recorded in Active Instagram Story Users
No list of top social media platforms can be complete if it doesn’t include Instagram. Launched in 2010, this application rapidly climbed the ladder of popularity. It can be ascertained from the fact that it was downloaded over 1 million times on the day when it was launched on Android in 2012.
Instagram stories have contributed a lot to its success. The number of active Instagram stories users were recorded to be 150 million in January 2017. However, they jumped to 500 million in just two years. Taking inspiration from Snapchat, Instagram Stories allow users to post auto-removable pictures and short videos for a limited time.
6. The Boost of Influencer Market
It won’t be wrong to state that influencer marketing got a major boost due to social media. The concept of hiring renowned personalities to market/advertise products was already prevalent in the past. Social media, however, added a new dimension to it. According to a 2018 study, 49% of consumers claimed that they take into account social media influences’ recommendations before purchasing products.
All this information clearly justifies the need of having a robust social media marketing strategy, and for this, you’ll need the services of experts. So, if you’re planning to hire a digital marketing agency for SEO services Dubai, make sure it offers social media marketing as well.