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4 Tips to Optimize Your Custom Cosmetic Packaging for Web Orders

5 min read
Cosmetic Packaging

Last Updated on August 21, 2021 by Journal Fact

If you’re selling custom cosmetics online, one of the most important aspects of your business is ensuring your products are packaged in a way that is professional, attractive, and secure. With so many different options available, understanding how to optimize your packaging can be tricky. For 4 tips about how to optimize your packaging for web orders, see this article.

The cosmetic industry can seem like a bit of a mystery, especially if you’re new to it. You might be considering selling your products on sites like Sephora and Ulta. But there are some things you need to know before diving in. For example, do you know what kind of custom cosmetic boxes you’ll need? There are three main types: bulk bottles, sifters, and pouches. We’ve got all the details — and how they affect your business — in this article.

1. Different kinds of custom cosmetic packaging

As the cosmetic packaging is an important part of the application, therefore, it is always necessary to choose high quality custom cosmetic packaging. In the market, there are various kinds of custom cosmetic packaging, for example, cosmetic packaging box, cosmetic packaging bag, cosmetic packaging tray, etc. Definitions of custom cosmetic packaging are few as they are brief and depend on the application.
Nevertheless, the most common ones are: Bulk bottles are plastic bottles that contain a stock of a product, such as something like: Sifter boxes are plastic trays or shelves that hold a weekly’s worth of product and are generally used for consumables (such as moisturiser, shampoo, conditioner, etc.).
However, unlike a sifter, the amounts you’d be paid for each sale are slightly different. Custom cosmetic packaging can be especially beneficial to online retailers. So-called “click and collect” products, for example, use a Sifting Service to prepare the product for online sale. The big online retailers, like Amazon, have the biggest share of this business in the US. Sifting is often cheaper for customers than purchasing products on-line.

2. How to pick the right kind of packaging for your cosmetics business

When it comes to cosmetics packaging, bigger isn’t always better. In fact, the size of the packaging for your business can be the difference between a sale and a lost customer. For example, if you’re launching a line of luxury skincare products, you’ll want to make sure that the packaging fits the price tag.When it comes to custom cosmetic packaging, you need to make sure there’s enough room for your branding at the top, but not too small that it’s difficult to open.
Here are the different types: How jewelry packaging works is by using special mesh beads that contain fine gold, plastic, copper, and aluminum powders. Once the powders are mixed with water, you create a network of tiny chambers where the beads remain suspended. It’s a one-step process that creates a hydrophobic barrier on plastic and a cohesive barrier on the powder. The type of pouches your business will use depends on the types of products in the line.
Although it isn’t an actual cosmetic pouch, mixing small and large pouches creates a network of air pockets within the trays that seal and protect your product. If your products are fragrances, you’ll want to choose a windowed box that opens from the bottom. Packing boxes and trays with decorative accents makes the visual presentation pop. Custom bags are perfect for retail or store locations.

3. The differences between bulk bottles, sifters, and pouches

Do you know the difference between bulk bottles, sifters, and pouches? You might not think so, but there are some pretty big differences between these three packaging options. Bulk bottles are the most popular type of packaging for essential oils. Bulk bottles are the typical glass bottles with a dropper and lid that you can find in most health stores.
Sifter bottles have a tube inside the bottle that acts as a funnel, and as you might guess, it allows you to store a lot more product than a typical bottle. Finally, the pouch option is like a candy wrapper — smaller and more rectangular — it opens up like a medicine bottle, so you can squeeze in more product. If you’re packaging cosmetic products, especially skincare products, it makes sense to use a keyed dropper. A keyed dropper is a device that has a built-in dropper that allows for fast and consistent dispensing. Finally, there’s an option called a sifter.
It’s a win-win for the environment and the customer — but that extra bit of environmental consciousness has likely not made its way into your own personal products. Custom cosmetic packaging is one of the biggest barriers to entry for small business owners. There are a few steps you can take to help in this area. For example, small brands often want custom bottles that will fit their product better. So if your product has obvious bottle functions, you could incorporate a feeder bottle. These are lightweight, easy-to-carry bottles that hold a certain amount of product. They’re popular with baristas, whose job might involve filling multiple cups at a time.

4. What you need to know about bulk bottles

A bulk bottle is a larger bottle of product that usually comes with a pump dispenser. Bulk bottles are a great alternative to smaller bottles because they allow you to save money by using less packaging. While bulk bottles are better for the environment, they are also much easier to store in your bathroom. Most of the time, you’ll be able to recycle them.
Markup: If you’re confident in your data and analytics. Google, using information from the products themselves and third-party sentiment data, can provide you with a pretty good indication of what your products sell for online and how much people are willing to pay. This allows you to tweak your package based on the online feedback you receive and sales volume. Cosmetic Packaging


You may help your consumers easily discover their favorite lip gloss with the proper packaging. We provide a range of alternatives with different designs and materials that match any budget and taste if you want bespoke cosmetic boxes to store your lip balm in! You have a large number of color selections to suit your brand colors.

And if you have specific typefaces or design components that connect strongly with your client base in your branding, please let us know – since our designers are happy to work on something fresh and interesting!

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